Carsat Rhône-Alpes trusts the Webmarketing Agency to boost the use of Mon Agenda Retraite thanks to an innovative media strategy.

To support future retirees in the Auvergne-Rhône-Alpes region in their efforts, Carsat Rhône-Alpes has launched an ambitious communication campaign around its flagship service: My Retirement Agenda. In partnership with the Webmarketing Agency specializing in digital marketing in Paris , a tailor-made media plan has been developed to maximize the visibility of this valuable tool.

A targeted and complementary media strategy

In order to reach a specific audience, the campaign relies on effective media complementarity :

• Segmented television: Advertising spots will be broadcast on national channels, with precise geographic targeting in the Auvergne-Rhône-Alpes region. This approach makes it possible to directly reach future retirees concerned by the services offered by CARSAT.
• Digital: In parallel, a complete digital strategy will be deployed, combining:
  • Social networks: A targeted campaign on Facebook will allow interaction with users and strengthen awareness of Mon Agenda Retraite.
  • Native Ads Video - Teads : Video ads will be natively integrated into relevant content to reach an engaged audience.

The benefits of such collaboration

By combining the expertise of Carsat Rhône-Alpes and the Webmarketing Agency , this campaign aims to:

• Increase awareness of My Retirement Agenda among future retirees in the region.
• Generate as many registrations as possible for this free, personalized service.
• Demonstrate the effectiveness of media complementarity between television and digital.

The Webmarketing Agency , as a media expert , has implemented an effective digital strategy to optimize the visibility of this campaign.

This collaboration between Carsat Rhône-Alpes and the Webmarketing Agency is a concrete example of the use of new technologies to serve a public service mission. The results of this campaign will be analyzed in detail to refine future strategies and continue to improve the services offered to future retirees.