In a constantly evolving digital world, it is essential for businesses to be present on the web. To do this, they must implement an effective SEO strategy in order to be visible and accessible to Internet users.

Natural referencing (SEO) and paid referencing (SEA) are two complementary techniques which allow you to improve the visibility of a website on search engines.

Statistics on the use of SEO and SEA by companies in France

According to a study conducted by SEMrush in 2023, 88% of companies in France use SEO and 68% use SEA. These figures show that these two techniques are increasingly used by companies to promote their activity on the web.

SEO is the most used technique by companies, because it allows to obtain free and sustainable traffic. SEA is used to obtain immediate traffic, but it is paid.

The strong ROI of natural and paid referencing

Both organic and paid SEO are techniques that offer an excellent return on investment (ROI). In fact, a study conducted by Forrester Consulting in 2022 showed that the ROI of SEO is 280%, and that of SEA is 260%.

These figures show that natural and paid referencing are profitable investments for businesses.

The complementarity between natural and paid referencing

Natural and paid referencing are two complementary techniques that can be used together to obtain optimal results.

SEO allows you to get free and sustainable traffic, while SEA allows you to get immediate traffic.

By combining the two techniques, businesses can benefit from significant, quality traffic, which allows them to increase their sales and visibility.

The webmarketing agency's team of experts supports businesses

We support companies in defining their SEO strategy and in managing SEO operations (SEO and SEA).

Our team of experts is made up of experienced professionals who master the latest SEO techniques.

We offer customized solutions tailored to the needs of each business.

A winning SEO strategy

A winning SEO strategy is one that combines the benefits of SEO and SEA.

By combining these two techniques, businesses can benefit from significant, quality traffic, which allows them to increase their sales and visibility.

The Webmarketing Agency is the ideal partner for companies wishing to implement a winning SEO strategy.

The advantages of using the Webmarketing Agency

Using us to manage your SEO strategy has many advantages:

• The agency has expertise and know-how that companies do not necessarily have in-house.
• The agency is up to date with the latest SEO techniques.
• We can offer you customized solutions tailored to the needs of each business.

Contact us.