What is responsible digital technology?

Responsible digital technology is the set of practices aimed at reducing the environmental impact of digital technology. It involves taking into account the ecological and social issues of digital technology, from the design of digital products and services to their use and end of life.

Digital technology is a major source of greenhouse gas emissions, energy consumption and natural resources. It is therefore essential to reduce its impact on the environment.

What is the REEN law?

The REEN law (Reduction of the environmental footprint of digital technology), adopted in 2020, aims to reduce the environmental footprint of digital technology in France by 40% by 2030.

The REEN law provides for a series of measures, including:

• The establishment of a “Responsible Digital” label for digital products and services
• The obligation for companies to publish a statement of environmental and social performance of their digital products and services
• The development of the circular digital economy

The Webmarketing Agency’s commitments:

We are committed to a responsible digital approach. We are committed to:

• Implement a sustainable design method and criteria for all our web marketing projects
• Find the best, most environmentally friendly solutions for data center hosting
• Use refurbished computer devices
• Minimize the footprint of agency activities

1. Sustainable design method and criteria

We use a sustainable design method that takes into account the ecological and social issues of digital technology. This method is based on the following criteria:

• Eco-design: reducing the environmental impact of digital products and services from the design stage
• The circular economy: promoting the reuse, repurposing and recycling of digital products and services
• Social responsibility: ensuring working and production conditions that respect human rights and the environment

2. Data center hosting

We are committed to choosing data center hosting solutions that are the most environmentally friendly. We favor data centers that use renewable energy, optimize their energy consumption and recycle their waste.

3. Refurbished computer devices

We use refurbished IT devices for our internal needs. Refurbished devices are used electronic devices that have been refurbished. They are a sustainable solution that helps reduce the consumption of natural resources and greenhouse gas emissions.

4. The agency's activity

Business trips are made by electric car or public transport. Paper printouts are in black and white and activated only when necessary. Single plastic packaging is prohibited and waste is sorted.

We are convinced that responsible digital and the implementation of an action plan are necessary for the future. We are committed to implementing sustainable practices in all our web marketing projects.