Holidays are the perfect opportunity to relax, recharge your batteries and... learn! What if we told you that it was possible to combine relaxation and digital strategic monitoring?
Here are some readings to help you keep an eye on the latest digital marketing trends, while enjoying your free time:
1. Books:
- “Digital Marketing 2024: The major trends” by Olivier Blanchard : A complete overview of the challenges and opportunities of digital marketing today.
- “Zero Screens: An Experience to Free Your Time and Mind” by Johann Hari : For a healthy break from digital and to refocus on what’s essential.
- "Artificial Intelligence for All" by Yann LeCun : Discover the potential of AI and its impact on tomorrow's marketing. Book Artificial Intelligence for All by Yann LeCun
2. Webinars and podcasts:
- "The S1 2024 report on advertising investments on the web" by the SRI : Key market figures and the latest trends in digital advertising investment. https://www.sri-france.org/wp-content/uploads/2024/02/Observatoire-E-Pub-FY-2023-060224Complet_VF.pdf
- "Marketing autrement" by Marketing Mania : A podcast that explores the new horizons of digital marketing. https://marketingmania.fr/accueil
- "Generation Influence" by Influenceurs.co : Deciphering the codes of influencer marketing and its levers for brands [In English] https://journals.sagepub.com/doi/full/10.1177/21582440231164034
3. Blog posts:
- "The 5 digital marketing trends to follow in 2024" by Hubspot : An overview of the innovations that will mark the coming year. https://offers.hubspot.fr/tendances-reseaux-sociaux
- " Semrush Study: Ranking Factors 2024 : How does Google rank content? https://semrush.com/blog/semrush-study-ranking-factors/
- "From SEO to Inbound marketing, including digital advertising and e-commerce sites, the field of marketing is constantly evolving ." A whole series of marketing articles by Siècle Digital : https://siecledigital.fr/marketing/
Remember to vary the pleasures and choose readings that really interest you. The goal is to inform and inspire you, while enjoying a well-deserved moment of relaxation. ☀️
And enjoy your vacation.