As a business leader, you are constantly in demand and your time is precious. Summer vacations are the perfect opportunity to take a step back and think about your digital strategy, away from the hustle and bustle of everyday life.

Why think about your digital strategy during the holidays?

You have a clearer mind. Away from the stress of everyday life, you are better able to analyze the situation objectively and be creative. Vacation finally gives you the time to fully devote yourself to your strategic thinking. And you are not in the office. A new environment can stimulate your inspiration and lead you to consider new perspectives.

What are the key points to cover?

• Your digital goals: What do you want to accomplish with your online presence? Increase your awareness? Generate leads? Build customer loyalty?
• Your target: Who are your ideal customers? How are you currently reaching them? What are their digital behaviors and expectations?
• Your digital channels: What digital channels are you currently using? Are they effective? How can you optimize them?
• Your online presence: Is your website up to par? Is your content engaging ? Is your branding consistent?
• Your Digital Investments: Are Your Digital Expenditures Profitable? How Can You Better Measure Your ROI?

And we think At the Webmarketing Agency, this point is essential: you must share your thoughts . Discuss your ideas with your colleagues, friends or family. Your towel neighbor at the beach may be thinking the same thing.

And you will also probably have time to read books and articles on digital marketing. I also recommend a very good Podcast on Marketing - Marketing Mania : . You will find advice and information on purchasing behaviors for example.

But also remember that vacations are a great opportunity to relax and spend time with loved ones.

As you know, success in the digital world is not a sprint, but a marathon. 

If you would like to share your thoughts, please feel free to contact us.