Let us first look precisely at what a collective contract is.
A group health contract is a health insurance contract taken out by a company or association for its employees or members.
It allows beneficiaries of the contract to benefit from collective health coverage, at negotiated rates.
Group health contracts are traditionally marketed by salespeople face to face. Salespeople prospect companies and associations, and present group health contracts. They also answer questions from potential beneficiaries and help them choose the contract that suits them best. But an important point to take into account to ensure the effectiveness of your strategy: The subscription process for a group health contract is longer than an individual subscription process. You have to adapt to this new subscription process.
This is because it involves several steps:
- The selection of a group health contract by the company or association
- Negotiating the contract with the insurer
- Setting up the contract
- Communication of the contract to beneficiaries
- Subscription of the contract by the beneficiaries
Digital can help market group health contracts in several ways:
- By enabling businesses and associations to prospect new customers online
- By allowing companies and associations to present their group health contracts online
- By allowing businesses and associations to answer questions from potential beneficiaries online
- By allowing companies and associations to collect the documents necessary for signing contracts online
Digital is an important lever but must be incorporated into an overall business strategy. It should not be seen as an isolated tool. It must be incorporated into an overall business strategy that also includes non-digital elements, such as face-to-face prospecting and customer follow-up.
At the origin of the first reflections on the modeling of purchasing and subscription journeys, we have perfect knowledge of the individual and collective subscription journey.
Our global vision allows us to place digital where it will be most effective in the process.
Contact us. We can help you develop a comprehensive business strategy that combines digital tools and levers with non-digital elements.